About Me
Committed to uncovering deep consumer & sensory insights to propel your business
To deliver better outcomes for the future, we must first provide stellar consumer & customer experiences. This is the heart of the work I do. For over half a decade, I have brought products and brands to life through the design of quantitative and qualitative research to understand the motivations and meet the nuanced needs of consumers.
My work has spanned across CPG companies rooted in technological advancement, sustainability, and health. I approach every project with tailored design & research methods to answer questions efficiently and accurately, enabling my partners to meet their critical missions.​ From brand positioning to new product innovation guidance, I am driven to uncover insights that lead to big wins for your company, your consumers, and the world.
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Experience & Partners
Services
Brand Insights & Strategy
Create high-value propositions for the right consumers, in the right way. Through my tailored research guidance on brand pillars such as consumer target, messaging, claims, and pricing, I will help ensure your brand builds its foundational fanbase, and beyond.
New Product Development
I have used expert consumer research strategies to bring numerous retail and food service products to market. My approach is customized to put your consumers at the heart of the process every step of the way– from concept testing, to iterative and rapid prototyping, to commercial scale-up, launch, and beyond.
Sensory Testing
Whether you want to implement quality assessments for commercialized product, or understand and improve the nuanced taste profiles of your product, I bring 10+ of sensory & perceptual research experience to advise you on an appropriate set of solutions to fit your needs.